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Kristin is a UX Designer living in the suburbs of Chicago with her husband and two boys.
This website is a stream of her daily activities, updated via iPhone, with an occasional blog post here and there.
Home › Tag: social-media
HOW TO: Create a Branded Version of TwitPic
More and more brands are starting to use Twitter, whether it’s to promote new products or connect with customers. The only problem that some brand marketers have with using Twitter is that it can be difficult to have a conversation…
Huggies Targets Social Media Moms With New Campaign
Brand sponsored social media campaigns are everywhere. From SeaWorld, Starbucks, and Dunkin’ Donuts, to Cadbury, A&E, and even Universal, it’s officially the hot trend to replace or supplement traditional marketing campaigns with social media. Huggies, the maker of diapers, training…
A Control Freak’s Guide to Social Media Influence
Paul Worthington is head of Strategy for Wolff Olins New York. You can follow his updates on Wolff Olins’ Tumblr and Twitter. Losing control is a primary reason stated by brands who are unwilling to open themselves up to the…
Microsoft Turns to Social Media to Promote Internet Explorer 8
Microsoft has released the latest version of its Web browser, Internet Explorer 8. While the features include improved security and supposedly faster performance, we’re more interested in how the company is promoting IE8 through social media. Once again, Microsoft is…
10 Ways Newspapers are Using Social Media to Save the Industry
Woody Lewis is a Social Media Strategist and Web Architect. He authors a blog at woodylewis.com about social media strategy for newspapers. These days, everyone knows that one of the hottest stories any newspaper can cover is that of its…
Finding the Right “Brand Voice” on Twitter
Kai Turner is head of Information Architecture at Agency.com – London. You can follow him on Twitter. When businesses open an account on Twitter, they must consider the right “Brand Voice.” One that is appropriate for what they want to…
Maggiano’s Gives Away Food to Gain Twitter Followers
Here’s a social media promotion that will likely be effective, but not nearly as edgy as what Skittles is doing: free food. Maggiano’s, the Italian restaurant chain, is offering up a $100 gift card if you simply tweet “Follow @Maggianos…
The Importance of Focus: A Guide for Social Media Brands
Paul Worthington is head of Strategy for Wolff Olins New York. You can follow his updates on Wolff Olins’ Tumblr and Twitter. Brands must not lose their internal focus amidst the din of new information. The world has changed. The…
New Facebook Pages: A Guide for Social Media Marketers
This post is co-authored by Curtis Hougland and Kristen Vang of Attention. As more and more marketers use Facebook as a key conduit for brands online, it is important to note some of the new changes to their Business Pages.…
Skittles Site Receives an Extreme Social Makeover
Many companies are starting to realize that whatever content they offer online still can’t match the various social media offerings out there, where the community contributes to the whole. Few, however, have taken it so far as candy maker Skittles,…
Social Media for Business: The Dos & Don’ts of Sharing
Sarah Evans is the director of communications at Elgin Community College (ECC) in Elgin, Illinois. She also authors a PR and social media blog and is the founder of #journchat. It doesn’t matter if you’re on Facebook, Twitter, YouTube, Flickr;…
Tweets to Go: 35+ More Twitter Resources for Your Phone
In the past year, Twitter has exploded; more and more users are joining and finding new ways to stay connected to the service 24/7. Here are over 35 Twitter resources for your iPhone, G1, BlackBerry, Windows Mobile device, smartphone, or…
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